The process of getting an agent and getting a publishing deal

The huge benefits of traditional publishing VS self-publishing

Why you shouldn't write your book before you get paid

Book advances ($$) -- how book advances work, how much other authors got paid, and how much you might expect to get paid to write yours

How I got a publishing deal -- after being initially rejected (by everyone)

The process of molding a book to fit into the marketplace

Examples of how you can use different tones, characters, verbiage, angles, and word cadence, to manipulate how a story is received

Why it’s important to make your book commercially appealing

Examples from bestselling books illustrating how they used a hook: The Glass Castle, The Wolf of Wall Street, Kitchen Confidential, Orange is The New Black, The Pursuit of Happyness, and more

The story of how young Anthony Bourdain got his first book deal (before anyone knew who Anthony Bourdain was)

How to make your book commercial (using a hook)

How to know if your story is interesting to the reader -- because you may be surprised (so many people get this wrong)

Breakdown of the anatomy of bestselling books to show how they could have easily NOT been successful

The art of joke-telling -- why the key to a good joke is the same thing that makes a marketable story

How to systematically craft your book concept to be entertaining (the key to getting it read, purchased, and published)